Barry & Michele Birdwell
Founders & Co-CEO
Success for athlete and coach is achieved by being open responsive and welcoming to all skill levels. We strive for continual growth by embracing diversity, equity, inclusion, technology, and the evolving science of sport physiology. To us it is important to contribute to the community by promoting fitness, lasting health, and camaraderie.
Transformation comes from deliberate practice and achievement comes from realistic progressive goals. Goals grounded upon desire and inherent ability. Training plans are best followed when formulated with individuality and balanced with workouts the athlete likes as well as what they need.
Physical and emotional development are equally important to athletic performance. Our bodies are complex multifaceted wonders with a natural ability to adapt to many environments and circumstances. Leverage this natural wonder to build strength. efficiency, endurance, and speed. We build confidence and diminish fears by celebrating incremental achievements, having fun, and leading with compassion.
Coaching is a two-way street requiring regular feedback and setting course direction. Truth and honesty are at the forefront. Deliver good news to celebrate, make hard choices when safety and wellbeing are in jeopardy.
We provide direction and deliver opportunity. Direction is specific for execution. Opportunity is for learning the how, why, and purpose of each science supported workout we specify. When the athlete makes wise choices when we are not around, that is a true win-win.
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